Bird’s Eye Interview: Rebel Kitchen

Following on from last week’s post reviewing Rebel Kitchen’s wonderful coconut mylks.  Here is an interview with the Company’s founder, Tamara Arbib to find out more about this fun and inspiring brand:

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1. What is the philosophy behind your brand?

We are definitely Rebels with a cause!  Rebel Kitchen is all about championing real food that is nutritious and delicious, and available for all.  The beliefs that feeding your body with good things is fundamental to good health and happiness, and that eating the right nutritional foods is the best form of preventative medicine are at the heart of everything we do.

Rebel Kitchen dairy-free coconut mylks are packed full of ingredients which will make you feel great, with absolutely no junk, preservatives or refined sugar.

There’s a ‘mylk’ for everyone; three varieties in the kids’ range (Choco, Banana and Orange Choc, 99p per 200ml carton) and three varieties in the adults’ range (Chocolate, Matcha Green Tea and Chai, £1.89 per 330ml).

2. Did you begin by specifically targeting children and if so, what is the reason for this?

The reason we launched with kids’ drinks first was to give us the space to stand out. The drinks sector is so noisy and there are so many options at the adult level.

All those we spoke to thought we were nuts. They said no one starts with kids and then moves into adults. And that’s exactly why we knew it was going to work! We are rebellious through and through and why can’t you start with kids? In fact, we should all be focusing on kids health and nutrition because we need to get the right habits in from the very beginning! We wanted to show that it was possible to create a brand that appealed to kids without being prohibitively expensive or with dubious health credentials, and that could grow to be a family brand.

The first drinks we launched in January 2014 were three varieties (Choco, Orange Choc and Banana) created for kids cartons, but grown-ups loved the dinky 200ml cartons too and we heard lots of reports of parents “borrowing” their kids supplies!

We then launched a range for grown-ups in three varieties (Matcha Green Tea, Chai and Chocolate) in June 2014.

3. What inspired the cute and fun packaging?

We wanted to bring the spirit of Rebel Kitchen to life and our kick-ass, cute but tough cartons do this perfectly! We want to be playful and fun, a new club on the street, one where everyone is invited. This is where the biker/gang feel came from. But always playful and not taking ourselves too seriously.

The colours echo the real ingredients inside but retain fun with images inspired by punky tattoos.

4. Coconuts are big at the moment.  Coconut oil, water, milk etc…  Do you see this trend continuing and what do you think will be the next big ‘super food’?

The trend for coconuts will absolutely continue – more people are switching on to the fact that it is a delicious, nutritious and versatile ingredient and are developing a real taste for it!

Coconut is such a super food because it is healthy fat that boosts metabolism whilst giving the body a mega-dose of hydrating potassium, meaning it keeps you running and hydrated all day long.

We think the next big super food will be Matcha Green Tea, which is one of the reasons we developed this variety for our range of drinks for adults. Matcha is one of nature’s most powerful superfoods and is also excellent source of natural caffeine to keep you high with no unnatural lows!

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5. I first discovered your product at Bristol Veg Fest, will you be doing any further shows around the country?

We have a fantastic line up of food shows coming up in the next few months which we are very excited about, including London Vegfest 27th-28th September and the BBC Good Food Show at 14th-16th November, all held at London Olympia.

Keep an eye on our Twitter feed (@Rebel_Kitchen) to see where we’re heading next, and do come and check us out!

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6. On your website, you have teasingly included ‘snacks to come’ – can you give us a sneak preview of what this might include?

At the moment, we are playing around with lots of different ideas in the Rebel Kitchen! Keep an eye out for snack updates on our social media feeds.

7. What is your bestselling product?

Our Choco mylk is our hero product and is well loved by everyone. So much so that this variety is part of both the adults’ and kids’ ranges!

I think people have a certain fondness and nostaligic memories of chocolate milkshakes as a childhood treat, so they love the fact they can enjoy this craving in a really healthy way.

The raw cacao in Rebel Kitchen’s Choco mylk gives a delicious chocolate hit, the date nectar satisfies a sweet tooth with no refined sugar, and the coconut milk is nourishing and filling.

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8. You are currently stocked in Whole Foods and more specialist Health Food stores.  Any plans to go into some of the bigger supermarkets?

We are thrilled to say that Waitrose will be stocking three packs of the kids’ Choco and Banana ‘mylk’ in stores nationwide from 7th July! It will be fantastic for people to be add our drinks to their shopping baskets – and with a celebratory 25% off until the 3rd August.

We will also be on Ocado in the next coming weeks.

9. What is Rebel like to work for?

At Rebel Kitchen HQ, we have a small and dynamic all-female team of fun-loving Rebels who work their socks off to make our ‘mylks’ available to all.  It has been a rollercoaster journey to get to this point and every day is different, but we love it!

 10. Any plans to take on the world?

Definitely – we plan to launch in the USA next year. Watch this space!

We firmly believe we are on the brink of the ‘Milk 2.0’ explosion, a profusion of milk alternatives for those proactively choosing a dairy-free lifestyle.

Thank you so much to Tamara and Rebel Kitchen for taking the time to answer my questions.  Have you tried their wonderful mylks yet?  Let me know what you think.

Thanks for reading.

London Vegan Bird

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The Vegan Kind June Review

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Apologies that I am so behind on these reviews.  It has been a very busy month.  June’s The Vegan Kind box brings us snacks, sauces and skincare amongst others.  Here are my thoughts:

InSpiral Raw Chocolately Superfood Bites 60g (RRP £1.39)

I have had these superbites before and for me they fall a little short.  I love the fact I am getting seven vegan protein sources and all the ingredients are super healthy and good for me.  However, the taste is just ok. Kind of a like a dried granola mix, could have done with some more cacao flavouring.  I would say, they also offer a Super Berry flavour and that one is far tastier. www.inspiral.co.uk  | @inspiralled

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Mr Organic Sun Dried Tomato Pesto 130g RRP £2.99

Pesto was my friend at University.  What is more satisfying, quick and delicious than a bowl of pasta with pesto and some roasted veg. But as we all now, they commonly contain that pesky cheese and I have tried out a variety of pestos in my search for the perfect replacement. Made with sun dried tomatoes, this one definitely does the job.  Tangy and tasty, I would definitely re-purchase. www.mr-organic.com  | @mrorganic

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Peppy Galore Diva Toner / Refreshing Facial Spray 50ml (RRP £4.95)

This product really appealed to me as the ingredients are just one: Rose Water.  I was slightly sceptical that it would work for me but actually it is super refreshing, smells wonderful and leaves my skin very soft. www.peppygalore.com  | @peppygalore

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Sativa Shakes Strawberry and Banana Protein Powder (RRP £2.99)

If you have been reading my blog for a while now, you would know that I am a keen runner and fitness enthusiast, so I was probably most excited about this product.   I currently use the Pulsin Pea Protein powder for homemade protein balls for pre and post workouts but have  been looking to try new options. Sativa Shakes contain plant protein and no artificial sweeteners.  Post run, I mixed this in my blender with 200ml of Almond Milk.  It does have a slightly chalky taste like most protein powders I have tried but the pleasing strawberry and banana flavour balances this out.  I have since received further Sativa products for review so look out for that on my blog soon. www.sativashakes.com  | @sativashakes

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Ten Acre ‘The Story of when the Cheese met the Onion’ Crisps (RRP £0.85)

Happily, these Ten Acre crisps are gluten, MSG and, of course, dairy free.  I was not really a big fan of Cheese and Onion crisps before turning vegan so I got my boyfriend to try these and he said they were the real deal. Tasted exactly like the real thing but with the smug vegan factor. Their all vegan range also includes such flavours as “When Bombay got Spicy”, “How Chicken Soup Saved the day” and my personal favourite “When Sweet and Sour became friends”.  I will definitely be giving these a go.  Their website is super cute with each product having a story behind it so be sure to check it out.     www.tenacrecrisps.co.uk  | @10acre

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So yet another great box from The Vegan Kind.  Keep it up guys.  Can’t wait for next month’s.

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Bird’s Eye Review: Rebel Kitchen

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I want to get the rebellious word out.  This is by far my favourite new brand discovery of the year. I love everything about it; from the fun, quirky and eye-catching packaging to the company’s admirable mission to make healthy, nutritious food taste good! Make that, fantastic!

Those rather wonderful people from Rebel Kitchen sent me some samples to try for my Bird’s Eye Review and so here are my thoughts.

Banana Mylk – I was not expecting to like this as I don’t usually like banana milk but my boyfriend and I both loved it. The taste of banana was not too overpowering and the hint of chocolate was actually a surprisingly good combination.

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Matcha Green Tea Mylk – tastes like chocolate green tea (no surprise there then!). Quite an unusual taste sensation and a much lighter consistency than the other mylks. It sounds like it wouldn’t work but in actual fact it does, it’s a pretty nice mix of unexpected flavours.

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Chai – slight taste of spices but not too intense.  Actually one of my faves. If you like chai tea lattes, you will love this summery option.

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Chocolate Mylk – obviously a classic.  Who doesn’t like chocolate milk?  This is a real winner and my boyfriend’s absolute favourite.  Going to try this in an Iced Mocha Latte Nespresso style. Yum.

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Orange Choc Mylk – Another great option.  I used to devour Terry’s Chocolate Oranges at Christmas time (pre veganism, of course) and this flavour definitely reminds me of those treats. Creamy with just the right amount of citrus tang.

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In delicious conclusion, I loved all of the flavours and these drinks will definitely become part of my weekly consumption.  I want to try a be a bit creative and make some recipes with them too. Flavoured coffees, ice-cream or chai puddings come to mind but let me know if you have any more bright ideas.

Stay tuned for my Bird’s Eye Interview with the Founder of Rebel Kitchen next week.

Thanks for reading.

London Vegan Bird

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Check out my new Facebook page https://www.facebook.com/londonveganbird
Follow me on Twitter @londonveganbird
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Bird’s Eye Restaurant Review: Le Pain Quotidien

DSC_0851 What I love about this restaurant in particular is the menu indicating all vegan options with a happy little carrot making it super easy to tell what is vegan without the all too familiar rather awkward conversation with the waiter or waitress. Le Pain Quotidien means Daily bread and definitely one of the highlights of this restaurant is it’s freshly baked bread.  IMG_6964My boyfriend and I shared 2 entrees as we couldn’t choose between them;

Avocado Tartine which was absolutely delicious. The avocado is mixed with citrus salt, sprinkled with seeds and served on scrumptious wholewheat bread, this definitely beats anything similar I have tried to concoct at home.   

The Organic Three Hummus Mezze was also a fine choice. The platter consisted of sweet potato, beetroot and chickpea hummus, served with vegetable crudités and some more of that irresistible bread. As you know hummus is a vegan’s best friend as I have to say that they are all equally welcome to a girl’s night in with me very soon.

    IMG_6967I would definitely recommend checking out Le Pain Quotidien  if you have one near by. They use great seasonal ingredients and everything tastes fresh and healthy.   

Let me know your favourite dishes from the menu and if you have tried any of their tempting vegan puddings.

http://www.lepainquotidien.co.uk/ 

Thanks for reading.

London Vegan Bird 

Come and be my virtual friend:

Check out my new Facebook page https://www.facebook.com/londonveganbird
Follow me on Twitter @londonveganbird
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Believe In The Power Of The Run.

No Chick left behind

"Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any way" (peta)

Bowl of Beans

Exploring Vegetarian Food from Latin America And Beyond

Sewloveable

A lifestyle blogger with a love for many things!

thehautevegan.wordpress.com/

Vegan fashion, food, travel and other stuff

Style With A Smile

new web- www.stylrwithasmile.co

Nick Butter Running

Ultra Runner, Endurance Athlete, Adventurer & Motivational Speaker

therunbetweeners

a help page for running addicts

Running Fast, Lifting Heavy

Running, Lifting, and Everything In Between

Shorter and Faster

The adventures of a 4'11" gluten-free Bostonian runner

simplisticInsights

Simple made easy! psychology love feeling emotion thought behaviour success strategy

Run at Stanwick Lakes

5k, 10k, Half Marathon

Around the world in 80 runs

1 man. 2 legs. 80 runs. Many countries.

Icicle climb | trek | ski | run

'inspirational mountain adventures'

Hannah Eats

Running, making, baking and creating

Lazy Girl Vegan

Easy Plant-Based Living For All

Ultra Runner Girl

Writing about running, war zones, and everything in between